At pk7777, your personal data belongs to you. This Privacy Policy explains precisely what information we collect from Pakistani players, why we collect it, how it is protected, and what rights you hold over it. We believe that a casino built for Pakistan's players owes those players a clear, honest account of how their data is handled — not a wall of impenetrable legalese.
pk7777 collects only the personal data that is genuinely required to operate the Platform, verify your identity, process payments, and meet our licensing obligations. We do not collect data "in case it might be useful later."
All personal data transmitted between your device and pk7777's servers is protected by 256-bit SSL encryption — the same standard used by major international banks. Data at rest is stored in encrypted form on access-controlled infrastructure.
pk7777 will never sell, rent, or trade your personal data to third-party commercial organisations. The only entities that ever receive your data are those directly involved in operating the pk7777 Platform on your behalf — payment processors, KYC providers, and our licensing authority.
Registered pk7777 players have the right to access a copy of their personal data, request corrections, request deletion (subject to legal retention obligations), and withdraw marketing consent at any time — with no penalty to their account status.
Personal data is not retained indefinitely. pk7777 applies defined retention schedules tied to licensing requirements and legal obligations. When retention periods expire and no legal basis exists to hold the data further, it is securely deleted.
This Privacy Policy tells you exactly what data we collect, why, on what legal basis, and who it is shared with. There are no hidden processing activities at pk7777. If we introduce a new data processing purpose, we will notify you and obtain consent where required before doing so.
This Privacy Policy is issued by pk7777 ("pk7777," "we," "us," "our"), the operator of the online casino and sports betting platform accessible at pk7777.one. pk7777 operates under international gaming licensing standards and provides services specifically designed for Pakistani players, including real-money casino games, live dealer products, and sports betting markets covering PSL, international cricket, UFC, and other events.
For the purposes of this Privacy Policy, pk7777 is the data controller in respect of all personal data collected from registered players and website visitors. This means pk7777 determines the purposes and means by which personal data is processed on the Platform.
Questions about this Privacy Policy or about how pk7777 processes your personal data may be directed to our support team at any time via the contact details set out in Section 16 of this document.
pk7777 collects the following categories of personal data from players and Platform visitors:
| Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number (for KYC), gender | Registration & KYC verification |
| Contact Data | Pakistani mobile number, email address (where provided) | Registration, communication preferences |
| Financial Data | JazzCash/EasyPaisa wallet numbers, bank account details (for transfers), transaction amounts and history | Deposit & withdrawal processing |
| KYC Documentation | Copies of valid CNIC, proof of address, selfie or identity photograph where required | Identity verification process |
| Gaming Activity Data | Games played, bets placed, wagering amounts, win/loss history, session durations, bonus usage | Ongoing during Platform use |
| Technical Data | IP address, device type and OS, browser type and version, connection type, geolocation data | Automatic collection during Platform access |
| Communication Data | Records of live chat sessions, email correspondence, and Messenger/Viber conversations with pk7777 support | When you contact pk7777 support |
| Responsible Gaming Data | Deposit limit settings, self-exclusion requests, cooling-off periods, responsible gaming assessment responses | When you use responsible gaming tools |
Special Category Data: pk7777 does not intentionally collect special category personal data (such as health information, religious beliefs, or political opinions) as part of standard Platform operation. Where a player voluntarily discloses health-related information in the context of a responsible gaming inquiry, such information is handled with the highest level of confidentiality and is used solely for the purpose of providing appropriate support.
pk7777 collects personal data through the following mechanisms:
pk7777 uses personal data for the following purposes:
pk7777 processes your personal data on the following legal bases, depending on the specific processing activity:
pk7777 does not sell, rent, or trade your personal data to third parties for commercial or marketing purposes. Data is shared with third parties only in the following circumstances and only to the extent necessary for the specified purpose:
All third-party data processors engaged by pk7777 are bound by contractual data processing agreements that require them to process personal data only on pk7777's instructions, to implement appropriate security measures, and to comply with applicable data protection law.
pk7777 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you visit a website. The following categories of cookies are used on the pk7777 Platform:
You may manage your cookie preferences at any time by accessing the cookie settings panel on the Platform, or by adjusting the cookie settings within your web browser. Note that disabling strictly necessary cookies will impair your ability to use the pk7777 Platform.
pk7777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Notwithstanding the above, no security system is completely impenetrable. In the event of a data security incident that affects your personal data and creates a material risk to your rights, pk7777 will notify you without undue delay and will take all reasonable steps to mitigate the impact of the incident.
You are also responsible for maintaining the security of your own pk7777 Account. Please review Section 4 of the Terms & Conditions for your account security obligations.
pk7777 retains personal data only for as long as is necessary for the purposes for which it was collected, or for as long as is required by applicable law and our licensing obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents any possibility of re-identification.
As a pk7777 player, you hold the following rights in respect of your personal data. These rights may be exercised by contacting pk7777 support through the channels described in Section 16:
Request a copy of the personal data pk7777 holds about you, along with information about how it is used.
Request correction of any inaccurate or incomplete personal data held in your pk7777 Account record.
Request deletion of your personal data where no legal basis or overriding obligation requires its continued retention by pk7777.
Request that pk7777 restrict the processing of your data to storage only, while a dispute about its accuracy or processing basis is resolved.
Receive a copy of your personal data in a structured, machine-readable format where the processing is based on consent or contractual necessity.
Object to processing based on legitimate interests, including direct marketing. pk7777 will cease such processing unless compelling grounds override your objection.
pk7777 will respond to all data rights requests within thirty (30) calendar days of receipt. Where the complexity or volume of a request requires additional time, we will notify you of the extended timeframe within the initial 30-day period. We may need to verify your identity before processing a rights request to ensure that personal data is not disclosed to an unauthorised person.
Exercising your data rights will not result in any negative treatment of your pk7777 Account, reduced service quality, or the imposition of any fee. Data rights requests are handled free of charge in all but exceptional circumstances.
The pk7777 Platform is strictly restricted to individuals aged 21 years and above. pk7777 does not knowingly collect, process, or retain personal data relating to any person under the age of 21. Age verification is conducted as part of the standard Account registration process on pk7777, and additional KYC age verification may be required before any withdrawal is processed.
If pk7777 becomes aware that personal data has been collected from a person under the age of 21 — whether through a failed age verification that was not initially caught, a misrepresentation by the individual, or any other means — the following steps will be taken immediately:
If you are a parent or guardian and believe your child may have accessed the pk7777 Platform, please contact pk7777 support immediately. We will act swiftly to secure the account and protect the minor concerned.
pk7777 may send registered players marketing communications including promotional offers, bonus notifications, new game alerts, and PSL or cricket betting market updates. Marketing communications are only sent to players who have:
pk7777 does not engage in unsolicited marketing or spam. Marketing communications from pk7777 will identify themselves clearly as originating from pk7777 and will always include a clear, functional mechanism to unsubscribe or withdraw consent.
You may withdraw your marketing consent at any time through any of the following methods:
Withdrawal of marketing consent will take effect within 48 hours and will not affect the delivery of transactional communications that are necessary for the operation of your Account (such as withdrawal confirmation messages, security alerts, and responsible gaming notifications).
pk7777 is a platform built for Pakistani players, and we endeavour to keep data processing as localised as possible. However, due to the international nature of the online gaming industry, some personal data may be transferred to and processed in countries outside Pakistan — for example, where game studios, KYC providers, or infrastructure partners are based in other jurisdictions.
Where such international transfers occur, pk7777 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that applicable under our licensing framework. These safeguards include:
You may request further information about the specific safeguards applicable to any international transfer of your personal data by contacting pk7777 support.
The pk7777 Platform does not include links to third-party external websites as part of its standard navigation or content. All links within the pk7777 Platform navigate within pk7777.one or to pk7777's associated Platform features.
Where any third-party content is embedded within the Platform — for example, game content supplied by certified game studios — that content is delivered within the pk7777 Platform environment and subject to the data protection controls described in this Privacy Policy. The game studios that supply content to pk7777 receive only the session-level data necessary to deliver the game and are prohibited by their agreements with pk7777 from using that data for any other purpose.
pk7777 may update this Privacy Policy periodically to reflect changes in our data processing practices, legal or regulatory requirements, or Platform functionality. The effective date at the top of this document will be updated whenever a new version is published.
Where changes are material — meaning they significantly affect how your personal data is processed or your rights in respect of that data — pk7777 will notify registered players via the contact details held on their Account prior to the changes taking effect. Where the changes require your consent, we will seek that consent before the new processing begins.
Your continued use of the pk7777 Platform following publication of an updated Privacy Policy constitutes acknowledgement of the updated version, provided that material changes requiring consent have been handled separately as described above.
We encourage you to review this Privacy Policy periodically to stay informed about how pk7777 protects your data. The most current version will always be accessible via the footer of the pk7777 website.
For any questions, concerns, or formal complaints regarding this Privacy Policy or pk7777's handling of your personal data, please contact us through the following channels:
pk7777 support is staffed in Urdu and English 24 hours a day, 7 days a week. Data rights requests will receive an initial acknowledgement within 5 business days and a substantive response within 30 calendar days.
If you are not satisfied with pk7777's handling of your privacy complaint after raising it directly with us, you have the right to escalate your complaint to the relevant data protection supervisory authority in your jurisdiction, or to the independent dispute resolution body associated with pk7777's operating licence.
This Privacy Policy is issued in English, which is the authoritative language of this document. Any Urdu-language summary or translation provided for the convenience of Pakistani players is for informational purposes only and does not alter the English-language provisions set out herein.
This Privacy Policy was last reviewed and updated on 1 January 2026. pk7777 — protecting Pakistani players' data under international gaming licensing standards.
Now you know exactly how pk7777 handles your personal data. Join thousands of Pakistani players who trust pk7777 for honest terms, instant JazzCash banking, 2,000+ certified games, and a platform that takes privacy as seriously as it takes winning odds.
21+ only. Real-money gambling. pk7777 operates under international gaming licensing standards. Please gamble responsibly.